Designing The O2 in Fortnite in partnership with Easy Life reimagined London’s iconic destination for a digital generation. I built and animated the master Key Visual by compositing individual in-game scene captures into a cohesive hero asset. These visuals were rolled out across social media channels and digital OOH displays at the physical O2 Arena. The immersive execution drove 15.2 million plays, boosted Gen Z brand consideration by 19%, and won over 10 major industry accolades, including Shorty Awards and Most Creative Technology Campaign of the Year.